Meta‘s Facebook’s impact continues to be solid around the world, however more youthful customers are visiting much less. Only 32% of united state teenagers make use of Facebook today, below 71% in 2014, according to a 2024 Pew Research research study. However, Facebook’s resale system Marketplace is one factor youths get on the system.
“I only use Facebook for Marketplace,” stated Mirka Arevalo, a pupil atBuffalo University “I go in knowing what I want, not just casually browsing.”
Launched in 2016, Facebook Marketplace has actually turned into among Meta’s most significant success tales. With 1.1 billion customers throughout 70 nations, it takes on ebay.com and Craigslist, according to BusinessDasher.
“Marketplace is the flea market of the internet,” stated Charles Lindsay, an associate teacher of advertising at the University ofBuffalo “There’s a massive amount of consumer-to-consumer business.”
Unlike ebay.com or Etsy, Marketplace does not bill listing costs, and neighborhood pick-ups assist stay clear of delivery prices, according to Facebook’s Help Center.
“Sellers love that Marketplace has no fees,” stated Jasmine Enberg, VP and Principal Analyst at eMarketer. “Introducing fees could push users elsewhere.”
Marketplace likewise use the thriving resale market, forecasted to strike $350 billion by 2027, according to ThredUp.
“Younger buyers are drawn to affordability and sustainability,” stated Yoo-Kyoung Seock, a teacher at the College of Family and Consumer Sciences at the University ofGeorgia “Marketplace offers both.”
A crucial benefit is count on; customers’ Facebook accounts make purchases really feel much safer than on confidential systems like Craigslist, according to Seock.
In January 2025, ebay.com partnered with Facebook Marketplace, enabling pick ebay.com listings to show up on Marketplace in the UNITED STATE, Germany, andFrance Analysts task this will certainly drive an added $1.6 billion in sales for ebay.com by the end of 2025, according to Wells Fargo.
“This partnership boosts the number of buyers and sellers,” statedEnberg “It could also solve some of Marketplace’s trust issues.”
While Facebook does not bill listing costs, it does take a 10% cut of sales made with its delivery solution, according to Facebook’s Help Center.
Marketplace isn’t a significant straight profits resource, however it maintains customers involved.
“It’s one of the least monetized parts of Facebook,” statedEnberg “But it brings in engagement, which advertisers value.”
Meta depends on advertisements for over 97% of its $164.5 billion profits in 2024.
“Marketplace helps Meta prove younger users still log in,” statedEnberg “Even if they’re buying and selling instead of scrolling.”
By maintaining customers involved, Marketplace plays an essential function in Facebook’s lasting approach, making sure the system continues to be appropriate in a transforming electronic landscape.
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