Exec Edge held a fireplace conversation at the ICR Conference 2025 with Michel Brousset, Chief Executive Officer of Waldencast plc (Nasdaq: WALD). T he in-person meeting was signed up with by Editor-at-Large Jarrett Banks and they went over the advertising and marketing distinctions in between Milk Makeup and Obagi Medical, the business’s approaches to drive natural development, and much more.
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About Michel Brousset
Michel Brousset has greater than 25 years of experience leading, running and developing international brand names at L’Or éal (THE SAME LEVEL: OR) and Procter & & Gamble (NYSE: PG) where he functioned to introduce and develop legendary brand names throughout several locations. Most lately,Mr Brousset established Waldencast, a holding business and financial investment automobile, in 2019 and has actually been the chief executive officer considering that its beginning. Waldencast companions with and develops next-generation charm and health brand names, working together with a range of creators from varied histories (throughout 3 continents, 56% woman) and recruiting and drawing in competent charm and health ability. In 2022, Waldencast plc came to be openly noted on the Nasdaq, with Milk Makeup and Obagi entering into the profile business led byMr Brousset.
About Waldencast
Founded by Michel Brousset and Hind Sebti, Waldencast’s aspiration is to develop a worldwide best-in-class charm and health operating system by creating, getting, increasing, and scaling aware, high-growth purpose-driven brand names. Waldencast’s vision is essentially underpinned by its brand-led service design that guarantees distance to its consumers, service dexterity, and market responsiveness, while keeping each brand name’s distinctive DNA. The initial step in understanding its vision was business mix with Obagi Skincare andMilk Makeup As component of the Waldencast system, its brand names will certainly gain from the functional range of a multi-brand system; the proficiency in taking care of international charm brand names at range; a well balanced profile to alleviate classification changes; property light performance; and the marketplace responsiveness and rate of business indie brand names.
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