Tiger Woods talks throughout the launch of Tiger Woods and TaylorMade Golf’s brand-new clothing and shoes brand name “Sun Day Red” at Palisades Village on February 12, 2024 in Pacific Palisades, California.
Kevork Djansezian|Getty Images Sport|Getty Images
Tiger Woods’ brand-new logo design for his Sunday Red golf clothing line is dealing with a hallmark conflict.
Tigeraire, a business that makes air conditioning items for professional athletes, has actually submitted a notification of resistance with the united state Patent and Trademark Office, declaring that Sunday Red and Tiger Woods have “unlawfully hijacked” Tigeraire’s layout right into their very own branding.
Applicant’s Marks and the Registered Mark.
UNITED STATE Patent and Trademark Office
“The actions of SDR, TaylorMade and Tiger Woods blatantly ignore Tigeraire’s long-standing protected mark, brand and identity, violate federal and state intellectual property law, and disregard the consumer confusion their actions create. SDR’s application should be denied,” the court declaring states.
TaylorMade Golf, the firm behind Sun Day Red, informed, “We have full confidence in the securitization of our trademarks.”
Sun Day Red was released in May, complying with Woods’ 27-year collaboration with Nike.
The brand name admires the truth that Woods constantly puts on red on Sundays and the logo design is a homage to the 15 majors he’s gained the program of his profession.
An information of hats and a club cover throughout the launch of Tiger Woods and TaylorMade Golf’s brand-new clothing and shoes brand name “Sun Day Red” at Palisades Village on February 12, 2024 in Pacific Palisades,California
Kevork Djansezian|Getty Images Sport|Getty Images
“Sun Day Red continues to penetrate the North American marketplace,” TaylorMade Chief Executive Officer David Abeles stated. “Our products have been extremely well received.”
A representative for Tiger Woods decreased to discuss the issue.
Woods and the Sun Day Red group group will certainly have 40 days to submit a response on the notification.
The resistance case will certainly bring the hallmark application that Woods applied for his brand-new logo design to a stop, Josh Gerben, a hallmark lawyer, informs informed. It is not likely to effect future manufacturing of the line though.
“They now likely give themselves an opportunity to negotiate the Tiger and TaylorMade to see if there’s a resolution that might be had,” Gerben stated.
He anticipates the instance to work out prior to it obtains near to a test.
“By filing this opposition, the portable Fan Company really basically gets them a seat at the table to negotiate,” he stated. “Because in order for Tiger and TaylorMade to get this trademark registered there, you’re gonna have to win this case.”
