Beyonc é at the 2024 iHeartRadio Music Awards held at the Dolby Theatre in Los Angeles on April 1, 2024.
Michael Buckner|Billboard|Getty Images
Levi Strauss mobilized the Beyhive on Monday after teasing a possible partnership with Beyonc é in a post on Instagram
The brand name’s shares quickly stood out after the upgrade and were last up concerning 1% Monday.
The article consisted of a picture of a female using a stetson and riding a steed with the subtitle “INTRODUCING: A New Chapter.” Aside from the insinuations to Beyonc é’s newest cd, “Cowboy Carter,” Levi’s additionally labelled the super star’s account in the article, sustaining buzz from her fanbase, referred to as the Beyhive.
Beyonc é’s nation cd, launched previously this year, includes a track labelled “LEVII’S JEANS.”
Denim has actually been experiencing something of an increase of late, with brand names such as American Eagle and Abercrombie & & Fitch calling out the fad as aiding to renew sales.
Levi’s second-quarter profits in June missed out on Wall Street’s sales assumptions, however the brand name’s management has actually kept that the future of jeans is brilliant. CHIEF EXECUTIVE OFFICER Michelle Gass informed experts as the development in jeans’s appeal has actually never ever been greater, specifically with garments things besides trousers, such as jeans skirts or gowns.
Representatives for Levi’s did not instantly reply to’s ask for talk about the capacity Beyonc é partnership.
