Kohl’s 2024 Net Sales Drop as Company Positions for Growth

By Daniella Parra

Kohl’s Corporation (NYSE: KSS) stated internet sales dropped 9.4% and 7.2% for both fourth-quarter and 2024.

The firm’s thinned down EPS for the 4th quarter was $0.43 ($ 0.95 changed), while full-year watered down EPS was $0.98 ($ 1.50 modified).

Operating revenue was up to $126 million in Q4 contrasted to $299 million in the previous year, and reduced $433 million for the complete year, they stated in a declaration.

“We have identified key areas of focus and are taking action in 2025 to reposition Kohl’s for future success,” Ashley Buchanan, Kohl’s chief executive officer stated. “Our customers expect great product, great value, and a great experience from Kohl’s. I am confident that the areas we identified will deliver on what customers want and expect from Kohl’s.”

Looking in advance to 2025, Kohl’s stated they anticipate internet sales to decrease by 5% to 7%, with thinned down EPS varying from $0.10 to $0.60.

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