Kendrick Lamar doing in Miami Gardens, Florida, on July 24, 2022.
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Rapper Kendrick Lamar will certainly heading the Super Bowl LIX halftime program in New Orleans, the NFL revealed Sunday.
“Rap music is still the most impactful genre to date. And I’ll be there to remind the world why. They got the right one,” Lamar, 37, stated in an NFL-released declaration.
Lamar is among one of the most enhanced rap artists in background. He has 17 Grammy Awards, 29 WAGER Awards, and won a Pulitzer Prize for songs in 2018– the initial artist to win beyond the timeless or jazz categories.
Roc Nation and Jesse Collins, an Emmy- winning manufacturer, will certainly function as co-executive manufacturers of the Apple Music halftime program.
“Kendrick Lamar is truly a once-in-a-generation artist and performer,” Roc Nation owner Jay- Z stated in a declaration. “His deep love for hip-hop and culture informs his artistic vision. He has an unparalleled ability to define and influence culture globally. Kendrick’s work transcends music, and his impact will be felt for years to come.”
His 2024 solitary “Not Like Us,” a diss track aimed at Canadian pop star Drake, was just one of one of the most pop music of the summer season, debuting atNo 1 on the Billboard Hot 100. It likewise came to be the fastest rap track to reach 700 million vapors on Spotify.
Lamar has actually not launched a cd considering that 2022’s “Mr. Morale and the Big Steppers.” He increased to importance in the very early component of the 2010s. His 2nd workshop cd, “Good Kid, M.A.A.D. City,” was launched in 2012 and was accredited three-way platinum.
Super Bowl LIX will certainly happen onFeb 9. Lamar formerly executed at Super Bowl LVI in 2022 in Los Angeles along with numerous various other rap artists and hip-hop celebrities in a West Coast- themed program.