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Apple might release a ring to competitor Samsung in 2026: CCS Insight


Apple CHIEF EXECUTIVE OFFICER Tim Cook motions throughout the yearly designer seminar occasion at the firm’s head office in Cupertino, California, UNITED STATE, June 10, 2024.

Carlos Barria|Reuters

Apple might release a linked ring to competitor Samsung by 2026, according to CCS Insight, including in the united state technology titan’s concentrate on health and wellness.

The phone call becomes part of CCS Insight’s yearly forecasts record and if it came to life, it would certainly be the initial brand-new item from the Cupertino gigantic given that the Apple Vision Pro headset released this year.

“Health has become a fundamental pillar for Apple. In fact, I would go so far as to say, at the point that Tim Cook decides to relinquish control and he retires … I would like to think that one of his major legacies from Apple would be around personal health,” Ben Wood, primary expert at CCS Insight, informed’s Beyond the Valley podcast released on Tuesday.

“Given how deeply and personally invested Tim Cook is in health, I think that a ring is a very complimentary extension to Apple,” he claimed, describing Apple CHIEF EXECUTIVE OFFICER Cook.

Wood highlighted Apple’s concentrate on health and wellness from items like the Apple Watch with every one of its sensing units to the most recent AirPods Pro 2 earphones that can become listening devices.

Similar to smartwatches, a clever ring is installed with different sensing units to track health and wellness metrics like heart price.

Oura was among the leaders of the area, however Samsung this year released the Galaxy Ring, bringing this design of item to a larger target market, as it wants to make a larger press right into the health and wellness area.

The Samsung Galaxy Ring sets you back $399 and includes in the South Korean technology titan’s profile of items from mobile phones to smartwatches as it wants to maintain customers secured right into its globe of tools.

Apple utilizes a comparable technique with its collection of items trying to maintain its currently sticky consumers in its ecological community of equipment. A ring would certainly include an additional item to that profile, Wood claimed.

Unlike various other products of customer electronic devices, rings are made complex from a retail viewpoint due to the fact that individuals have actually various sized fingers. Samsung has different dimensions and colours of rings and customers get an example dimension set prior to they acquire a ring.

Apple varies from Samsung because it has a big and elegant physical retail impact which would certainly assist any kind of effort to offer a ring item to consumers, according to Wood.

“I also think that their retail footprint is ideally suited to it as well because rings are complex products to get to market,” Wood informed.

Rings are likewise style products. Wood claimed that Apple’s items still have appeal on the market.

“Apple is a brand that has a certain amount of kudos in terms of being a product that people are proud to have. And I think a beautifully designed ring from Apple could be one of those things that’s almost a sort of status symbol,” Wood claimed.



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