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Trump ‘freedom day’ tolls: Biggest champions and losers


UNITED STATE President Donald Trump stands, after supplying comments on tolls, in the Rose Garden at the White House in Washington, D.C., UNITED STATE, April 2, 2025.

Leah Millis|Reuters

Global markets, services and enduring geopolitical connections were tossed right into chaos on Thursday, the day after united state President Donald Trump introduced his toll plan– and Europe was not saved from the disorder.

The European Union has actually been struck with 20% obligations, while the U.K. was struck with a reduced 10%, gaining from its even more well balanced united state profession connection. All eyes will certainly currently get on just how much policymakers will certainly enter their reaction, and just how deeply the problem can rise.

Most experts concur that, from a financial viewpoint, there are couple of– or maybe no– champions from the anticipated downturn in development and the fracturing of profession connections.

Some intense places however arised amongst European properties on Thursday– along with some deeply adverse ones.

Luxury products

Europe’s Stoxx Luxury 10 index shut 5.2% reduced on Thursday, its worst session in almost 4 years, with Burberry, LVMH and Gucci owner Kering all suffering.

Luxury products are directly in the firing line of Trump’s reciprocal tariffs, as they are frequently manufactured in Europe and exported Stateside.

In a note on Thursday, analysts at Citi said German footwear maker Birkenstock, Italian fashion brand Brunello Cucinelli and Danish jeweller Pandora were among the sector names with the biggest revenue exposures to America, with the U.S. accounting for 31% to 47% of the companies’ sales.

Luxury conglomerate LVMH, Gucci owner Kering and Cartier parent Richemont also all generated at least 20% of sales in the U.S., Citi also noted.

Food and drink manufacturers

The EU describes the U.S. as a “major destination” for food and drink items, such as a glass of wine, beer, spirits, delicious chocolate, cheese and olive oil.

“Our sectors are highly integrated across the Atlantic and our shared trade in spirits supports many jobs on both sides, across manufacturing, distribution, farming, retail and hospitality,” profession body Spirits Europe stated in a declaration onThursday “We want to ensure a return to an environment that supports continued growth for both EU and US producers.”

Sales of French a glass of wine and spirits to the united state are anticipated to drop at the very least 20% in the united state as an outcome of brand-new tolls, Gabriel Picard, chairman of market team FEVS, informed France’s BFM television late on Wednesday.

Budweiser beer in the brewery area at a Walmart Supercenter on March 02, 2023 in Austin,Texas

Brandon Bell|Getty Images

Germany

Germany was the EU’s largest exporter of goods to the U.S in 2014. The European nation is home to a few of the area’s greatest carmakers, consisting of BMW, Volkswagen, Mercedes-Benz and Porsche— every one of which are currently based on 25% import tolls.

In a note to customers on Thursday, Robin Winkler, primary economic expert at Deutsche Bank Research, stated there was “no question that last night’s tariff announcement … is bad news for the German economy.”

“The negative surprise however lies not so much in the direct tariff hit,” he stated, keeping in mind that markets had actually been anticipating the mutual 20% toll.

Trump's tariffs mark 'end of an era' of low to no tariffs that benefitted all, says former German economy minister

“However, the much higher US levies of 50% or more on Asian imports are a genuine surprise and imply a sharper global trade shock than we and most observers had expected,” Winkler stated. “Indirectly, this is a negative shock for Germany, too.”

Germany’s Federal Association of Wholesalers, Foreign Trade and Services (BGA) knocked Trump’s mutual tolls as “a frontal attack on world trade” in a declaration on Thursday.

“With drastic tariff hikes for more than 100 trading partners, the American president is plunging the world into an open trade war with an American Brexit,” BGA President Dirk Jandura stated in an emailed declaration. “I assume that the conflict will significantly affect our economic growth. The longer it takes, the more painful it will be for everyone, including the USA.”

Retail

A host of stores, offering clothing, footwear, home products, electronic devices and past, have international supply chains based inAsia South and Southeast Asian nations consisting of Cambodia, Vietnam, Indonesia, Bangladesh and Sri Lanka are loaded with manufacturing facilities which generate garments and items for firms such as H&M and Adidas — and were controversially hit with some of the highest rates among the recently announced U.S. reciprocal tariffs, many upward of 40%.

“For many exporters [new tariffs are] the difference between a profit and a loss. Businesses need to take a long hard look at whether they can continue to serve U.S. customers profitably – and if they can’t, they need to concentrate focus on new, more friendly markets, perhaps where trade deals already exist, and if necessary, diversify manufacturing into other products,” Ian Worth, Director of VAT and Customs Duty at consultancy Crowe, said in emailed comments.

“The move to charge tariffs at the time of export – as opposed to on arrival to the U.S. – has the potential to cause a number of issues,” Worth added.

Shipping

Logistics and shipping firms tied to the health of the global economy will feel the impact amid widespread forecasts of a drag on economic growth and trade.

Danish shipping giant Maersk on Thursday said that the tariff plan announced by the White House would lead to more caution among its customers in a more fragile economic environment.

The container ship Gunde Maersk sits docked at the Port of Oakland on June 24, 2024 in Oakland, California. 

Justin Sullivan | Getty Images

“In its current form, [tariffs] clearly isn’t good news for global economy, stability and trade,” the company said in a statement.

Shares of European shipping and logistics firms were broadly lower on Thursday, with Maersk down 9.5%, Hapag-Lloyd falling 9%, and DSV shedding 5.2%.

Banks

Banks were one of Europe’s worst-performing sectors Thursday, with the regional Stoxx Banking index plunging 5.53% — marking its sharpest sell-off in two years.

This sector is also sensitive to a slowdown in global growth and fears of potential recessions or a wide-ranging trade war.

British bank Standard Chartered, which has high exposure to Asia, dropped 13.3%. Global juggernaut HSBC fell 8.9%.

Autos

Trump’s 25% tariffs on foreign auto imports came into effect on Thursday, prompting many of the world’s largest car companies to extend recent losses.

Germany’s Volkswagen, Mercedes-Benz Group and BMW traded around 4% lower on Thursday afternoon, while Milan-listed Stellantis — which owns household names including Jeep, Dodge, Fiat, Chrysler and Peugeot — fell 8%.

European automakers face a ‘substantial hit’ from Trump tariffs: Kepler Cheuvreux

An escalating global trade war is expected to have a profound impact on the car industry, particularly given the high globalization of supply chains and the heavy reliance on manufacturing operations across North America, particularly Mexico.

Regional currencies

European currencies were one of the few asset classes in the region to rally on Thursday. The euro and the British pound touched on six-month highs, while the Swiss franc rose to its highest level against the greenback in since the middle of October.

Prior to Trump’s so-called liberation day tariffs announcement, market watchers told the euro and sterling could see upside, as new U.S. import duties came into force.

In a note on Thursday morning, Jordan Rochester, head of FICC strategy at Mizuho EMEA, said he saw the euro jumping as high as $1.12 in the near term. By 3 p.m. in London on Thursday, it had gained 2.2% to trade at $1.108.

“Net-net FX is chasing the real yield equilibrium which suggests EUR/USD to 1.11 or indeed 1.12. Our year end forecast but at this pace it’s coming by next week,” Rochester said in Thursday’s note.

However, he added that there was “a limit to the USD selloff at some point,” predicting that the euro could start to sell off if it crossed the $1.11 threshold by Friday.

Pharmaceuticals

Flags with the logos of Danish drugmaker Novo Nordisk, maker of the blockbuster diabetes and weight-loss treatments Ozempic and Wegovy are pictures while the company presents the annual report at Novo Nordisk in Bagsvaerd, Denmark, on February 5, 2025. 

Mads Claus Rasmussen | Afp | Getty Images

Europe’s Stoxx Pharmaceuticals and Biotechnology index was 0.47% lower on Thursday, with British players GSK and AstraZeneca gaining 2.2% and 1%, respectively. Danish giant Novo Nordisk fell 2%.

Utilities

Europe’s utility stocks led gains on Thursday, defying a broader market sell-off as investors reacted to Trump’s sweeping tariffs.

Utilities stocks, which are traditionally a defensive play in times of market turmoil, jumped more than 3% Thursday. France-based Engie and Spain’s Iberdrola were among the sector’s top performers, both up more than 2%, with the latter notching a fresh 52-week high.



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