(Reuters) – Automaker Stellantis on Tuesday called Bob Broderdorf as the head of Jeep North America.
Broderdorf, that formerly functioned as elderly vice head of state for the business’s Ram brand name procedures and head of sales procedures at Dodge, will certainly currently be managing approach, sales and advertising for Jeep in the United States, Canada and Mexico.
“Bob’s diverse experiences … will be critical as the Jeep brand launches its electrified portfolio over the next several years,” claimed Carlos Zarlenga, COO, Stellantis North America.
Broderdorf does well Bill Peffer, that will certainly think the management function for North America network growth reliableOct 1 and will certainly handle the business’s dealership network throughout the area.
Peffer will certainly change Phil Langley as he retires after dealing with Stellantis for greater than 40 years, the business claimed.
Langley will certainly remain on up until completion of the year to make sure a smooth change for the dealership network, Stellantis included.
(Reporting by Aishwarya Jain in Bengaluru; Editing by Shreya Biswas)
