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Mark Cuban Reveals Regrettable Shark Tank Deal That ‘Drives Him Crazy’ Was A Chocolate Covered Pretzel Company Who Offered Free Shipping


In a 2017 Q&A with Oxford Union trainees, Mark Cuban opened concerning among his most significant remorses on Shark Tank– and he really did not keep back. When inquired about his dedication to the business he purchases, Cuban highlighted that he exists “’til death do us part” as long as the owners maintain grinding.

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Out of his 71 financial investments on the program, concerning 12-15 are flourishing, while 3 have actually left (although, as he joked, “none really exciting”). Then he obtained genuine: at the end of his profile, Cuban disclosed, “10 out of 71 … three have gone out of business and seven have gone out of business but aren’t smart enough to know it.” The group giggled, yet Cuban really did not allow the minute slide without offering an instance of a bargain that “still drives him crazy.”

The financial investment he was discussing? A chocolate-covered cracker business. Although he really did not call it in the Q&A, the business was The Painted Pretzel, started byRaven Thomas Cuban had actually placed $100,000 right into the business for 25% equity after being thrilled by Thomas’s enthusiasm and the item’s capacity. With the big public relations increase from Shark Tank, sales escalated by 1,500% post-episode– you would certainly assume it was the start of something large. But behind the scenes, points untangled quickly.

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The problem? Free delivery. Cuban clarified that while the crackers set you back around $14, they cost $29.95, which must’ve left a suitable $15 revenue margin. But delivery? It was $16 a pop. That “free shipping” perk that was expected to bring in even more consumers fed on the revenue. Cuban explained it like viewing money “just disappear,” including, “Cash is going like this,” moving to demonstrate how rapid it hemorrhaged out. And it had not been simply delivery. The business apparently dealt with problems concerning hold-ups, including client service concerns to the stack.

Reflecting on the offer, Cuban confessed, “I probably shouldn’t have [invested],” hinting that it was partially to verify an indicate his fellow sharks, particularly Kevin O’Leary, when he was brand-new to the program. “No lie, to this day, I still get emails …” he tracked off, looking noticeably distressed.



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