Marc Benioff in speak to offer Time to Antenna Group

Greek media firm the Antenna Group remains in speak to obtain fellow media firm Time from Salesforce founder Marc Benioff, according to individuals acquainted with the issue.

No offer is ensured and the talks are still early, claimed individuals, that asked not to be called since the conversations are exclusive.

“There is no agreement to sell Time,” claimed a Time agent, that decreased to discuss the talks withAntenna An Antenna Group agent really did not react for remark.

Benioff acquired Time in 2018 for $190 million Early talks with Antenna have actually focused around a rate of $150 million, among individuals claimed.

The talks come with a specifically unstable time for tradition media business, which are attempting to survive as digital-first possessions amidst competitors with totally free solutions such as YouTube, TikTo k and Instagram.

Comcast revealed Thursday it is taking into consideration an offshoot of its wire network team. The Washington Post, had by fellow technology billionaire Jeff Bezos, has actually shed greater than 10% of its customers in current days after determining it would not support a prospect in the united state governmental political election, according to NPR.

Benioff and his better half, Lynne, gotten Time from Meredith Corp., which had the publication for much less than a year.

“The Benioffs emerged as the best fit, willing to put journalistic integrity ahead of corporate gains,” Alan Murray, primary material policeman of theTime Inc brand names at Meredith, claimed at the time

The Antenna Group nearly acquired Vice Media in 2022 prior to the firm proclaimed insolvency. Most of its financial investments have actually been Europe- centric, though it has actually purchased Arianna Huffington’s modern technology firm Thrive Global.

Disclosure: Comcast has NBCUniversal, the moms and dad firm of.

Correction: This short article has actually been upgraded to deal with the name of media firm Time.