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Amazon to close down rapid brick-and-mortar ‘Today’ shipment solution


Amazon Flex vehicle driver Ricardo Escalona functions to provide his same-day orders throughout Cyber Monday from an Amazon gratification facility in Tampa, Florida, onNov 27, 2023.

Octavio Jones|Getty Images News|Getty Images

Amazon is closing down a solution that uses same-day shipment from shopping mall and brick-and-mortar sellers, has actually found out.

The firm has actually quit any kind of brand-new growth of the solution, called Amazon Today, and will certainly start to wind it down, according to 2 individuals with expertise of the issue. The individuals asked not to be called since they were not licensed to speak with journalism.

The mass of the program will certainly be closed down byDec 2, individuals claimed. Select retail companions will certainly have the ability to proceed meeting orders with Amazon Today withJan 24, 2025, Amazon informed.

A percentage of staff members will certainly be given up and supplied with severance, while others will certainly be transitioned to various other settings within Amazon, the firm claimed.

Employees that work with Amazon Today found out the information in a conference on Monday, where some staffers were educated they would certainly be given up, individuals claimed. Roughly 300 staff members were working with Amazon Today, individuals claimed.

The closure of Amazon Today is the most up to date instance of the firm’s wider cost-cutting initiatives.

Since 2022, Amazon CHIEF EXECUTIVE OFFICER Andy Jassy has actually gotten on a project to reduce expenses throughout the firm in order to fulfill swiftly altering macro problems. Beginning in 2022 and expanding with 2024, Amazon launched the biggest discharges in its background, reducing greater than 27,000 work. Jassy has actually taken a harder line on the firm’s unverified, more expensive wagers than his precursor, Amazon creatorJeff Bezos Jassy has actually axed numerous tasks, consisting of a telehealth solution, video-calling gadget for children and a roving Treasure Truck.

Launched in 2022, Amazon Today enables sellers that offer on Amazon to provide rapid shipment from their brick-and-mortar shops and mall in pick cities. Amazon’s got Flex motorists, that make shipments utilizing their very own lorries, bring the bundles and drop them at clients’ front doors within hours of when the orders were put.

Amazon Today belonged to the firm’s press to obtain on-line acquisitions to consumers’ front doors at faster rates. Amazon remains to include even more centers concentrated on same-day shipments in a proposal to improve sales and take on various other firms that supply ultrafast shipment. That consists of Instacart and DoorDash, which have actually broadened past food and grocery stores and right into retail.

The firm had actually subscribed numerous sellers to Amazon Today, according to the program’s internet site. That listing consisted of Office Depot; Staples; Petco; PacSun; vitamin and nutritional supplement chain GNC; and Fabletics, the athletic-wear brand name possessed by starlet Kate Hudson.

Amazon is dealing with the sellers it enrolled in the solution to guarantee a smooth shift for them, the firm claimed. Amazon included that it remains to focus on and purchase rapid shipment.

The choice to shutter Amazon Today comes as a shock considering that Amazon remained in the procedure of onboarding various other sellers, among individuals claimed. The firm was also pitching the service to even more sellers at a seminar recently.

The solution altered much more pricey than conventional shipment courses where Flex motorists can load their autos up with bundles from an Amazon stockroom, among individuals claimed. Amazon Today courses, which the firm calls “retail deliveries,” did not normally fill out a chauffeur’s trunk, making the program much less rewarding for the Flex specialists.

As Prime One Day shipping expands, here's what it's like to be an Amazon Flex delivery driver



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