Amazon is opening up an elegance and health and wellness items shop in Milan, Italy, noting the firm’s newest brick-and-mortar experiment.
The shop lies in the town hall of Milan, and includes a variety of charm and individual treatment things, along with nonprescription medicines,Amazon said in a blog post The initial shop, which is called Amazon Parafarmacia & & Beauty, will certainly open its doors to the general public on Wednesday.
The shop will certainly be equipped with items from charm and skin-care brand names consisting of La Roche-Posay, Eucerin andVichy There are likewise “Derma-bars,” where customers can obtain a “complimentary digital skin analysis” of their skin kind and problem, and obtain item referrals.
Amazon states the shop consists of an area staffed by on-site pharmacologists where customers can acquire “non-prescription, over-the-counter medications.”
By releasing its initial “parapharmacy,” the shopping titan is wishing to parlay its on the internet success in the charm and individual treatment group right into sales in the real world. Beauty and individual treatment things, that include whatever from hairspray and cosmetics to antiperspirants and Q-tips, make up one of the fastest-growing verticals on Amazon.
The firm started supplying health and wellness and charm items in 2000, however its option was originally restricted to most mass-market brand names. It has actually given that included extra luxury brand names such as Est ée Lauder and La Mer.
The brand-new shop layout likewise notes Amazon’s newest experiment in physical retail. The firm opened up and after that shuttered every one of its book shops, pop-up stores, four-star shops and garments shops. It has likewise reduced its impact of Amazon Go corner store, closing down a shop in Woodland Hills, California,last month In grocery store, Amazon’s profile consists of Whole Foods grocery stores and its very own chain of Fresh shops.
