Second- hand garments are not “second best”, Oxfam protestors have actually claimed as the charity prepares to open up London Fashion Week with a path reveal that limelights lasting attire.
Launching its 6th Second Hand September project on Monday, the charity is concentrating on style’s influence on the world’s water sources this year, and increasing understanding of just how buying options can significantly decrease this.
Oxfam has actually additionally partnered with on-line industry Vinted for its “Style for Change” path program on September 12, which will certainly highlight pre-loved attire assembled by used style leader Bay Garnett.
The stylist, that has actually clothed celebrities consisting of Kate Moss in charity store style, claimed it is “insanity” that culture takes into consideration celebs in used, classic or a duplicated attire on the red rug as radical.
“I mean literally what planet are we on?” she claimed. “It’s not second best. It’s not a substitute. It’s actually a choice because it’s cooler, it’s more stylish.”
Garnett, that has actually lately been searching Oxfam stores and stockrooms to discover attire for the program, claimed thrifting is far more “creative”, “interesting” and “exciting” than purchasing brand-new garments.
While searching the supply in Oxfam’s Notting Hill branch in west London, Garnett discovered an unusual set of 1970s Charles Jourdan footwear beside a little needlepoint with the stitched words “kissing”.
“Where else would you find that?” she claimed. “That’s what I love – the eclecticism and in the way, the innocence of people’s stuff, something that’s been part of people’s life … that has a story.”
Garnett claimed she has actually seen a “genuine wave of change” in the last 5 years as customers transform to used buying.
“For lots of young people, it’s seen as a cooler, more proactive, more independent and powerful way to consume and I think that message has really taken hold,” she included.
television speaker Cat Deeley, that is fronting Oxfam’s Second Hand September project this year, additionally shared her love of buying used.
“You can find something completely unique, which no one else has, that you can customise and also feel really good about wearing, knowing the money has gone to a good cause and you’re giving those clothes a second chance of life.
“Second-hand absolutely does not mean second best.”
As component of its project launch, Oxfam examined numbers from organisations like the Waste and Resources Action Programme (Wrap), Water UK and the NHS to show the garment market’s impact on water.
The charity discovered that acquiring one set of denims and a Tees used might assist in saving the matching of 20,000 typical containers of water.
The evaluation recommended that creating one cotton Tee shirts needs the matching of 5,400 500ml containers of water, which would certainly satisfy the alcohol consumption demands of around 1,600 individuals in eventually.
Meanwhile, a set of denims needs 16,000 containers of water to make– sufficient to satisfy the alcohol consumption demands of 4,750 individuals for a day.
Lorna Fallon, Oxfam’s retail supervisor, claimed: “It is clear from these statistics that we are drowning in fashion.
“Given the world is running short of fresh water due to climate change, the water-intensive cost of clothes production could be vitally reduced if we mixed up our wardrobes with second-hand purchases.”
Since 2019, Oxfam’s Second Hand September project has actually intended to motivate customers to go shopping even more sustainably and highlight the power their options carry decreasing style’s influence on the world.
The charity is partnering with Vinted for the very first time this year after formerly dealing with eBay
The on-line industry is currently introducing its very own lasting style program, which will certainly be streamed on its real-time buying system on Thursday.
Kirsty Keoghan, eBay’s basic supervisor of style, claimed: “With the launch of Pre-Loved Fashion Week, we’re showing up on fashion’s biggest stage and demonstrating that authentic designer fashion doesn’t have to be out of reach.”
