Lidl is to mark the festive season by driving its personal model of a Christmas cola truck to cities throughout the UK, as Coca-Cola introduced the return of its personal tour.
The 20-metre, 15-tonne crimson truck which may have Lidl’s own-brand Freeway cola label wrapped round its physique.
The price range retailer mentioned it is going to go to 9 cities between November 14 and December 1 for its first tour.
The vehicles will create pop-ups at every cease the place workers will give away greater than 2,000 current packing containers containing objects from the retailer’s “middle aisle”, recognized for promoting an array of home items.
They shall be given away on at a primary come, first served foundation.
Lidl mentioned it is going to additionally use the truck to offer away £100 of meals retailers to some successful consumers, and handing out festive meals to clients.
Pop-ups will happen in Dundee, Harrogate, Hull, Nottingham, Wolverhampton, Wrexham, Luton, Bournemouth and Southampton.
The schedule for Coca-Cola’s long-running Christmas truck tour shall be launched later this month.
The agency mentioned it is going to donate 20p to meals charity FareShare for each one that attends the truck tour between November 21 and December 22.
