Unveiled throughout National Impaired Driving Prevention Month, the brand-new project urges football followers to make accountable options and strategy to never ever drive damaged
NEW YORK CITY,Dec 2, 2024/ PUBLIC RELATIONSNewswire/– Premium beverages business Diageo North America, Mothers Against Drunk Driving (MADD), the National Football League (NFL), and Uber Technologies,Inc sign up with pressures in an one-of-a-kind collaboration to launch “Take a Minute. Make a Plan.” Football video games supply followers with remarkable minutes of event, however intending to never ever drive damaged is equally as crucial as the pregame routines and last rating. Did you recognize the ordinary follower invests 690 mins a week considering football 1? This project urges followers to focus on taking simply among those 690 mins to make a strategy to never ever drive damaged and intends to cultivate a society of obligation, particularly throughout high-excitement minutes like football video games where interacting socially becomes part of the experience.
Experience the complete interactive Multichannel News Release below: https://www.multivu.com/diageo/9305751-en-diageo-madd-nfl-uber-take-a-minute-make-a-plan-campaign
“In sports, a one-minute time out to talk strategy can change everything. With this powerful insight, we created a campaign to inspire people to take one minute to plan ahead, celebrate responsibly, and never drive impaired,” stated Executive Vice President of Corporate Relations, Diageo North America,Stephanie Childs “Through our partnerships with MADD, the NFL, and Uber, we are proud to collaborate on this important effort to prevent impaired driving. Together, we can reach more people and save lives.”
“As we celebrate the excitement of the NFL season, it’s critical to remember that the safety of our fans and communities comes first,” stated NFL Senior Vice President ofSocial Responsibility Anna Isaacson “We’re proud to reinforce our commitment to responsible celebrations by partnering with Diageo, MADD and Uber on this impactful campaign, encouraging fans to take a minute to plan ahead and never drive impaired.”
With a jokingly imaginative technique, the project places reveal various setups where football followers get ready for video game day – from routines like face paint, choosing the best jacket to use, to collecting the fundamentals for an excellent tailgate– motivating customers to assess just how taking simply one min to strategy can make an important distinction to making certain a risk-free experience. The 360-degree advertising project consists of print, electronic and out-of-home (OOH) ads, program combinations throughout choose NFL video games, in-stadium shows consisting of tailgate activations at choose video games, and targeted Uber messaging with special motivation codes. The project will certainly run throughout the rest of the NFL period, inclusive of exposure in New Orleans throughout Super Bowl LIX weekend break, making certain that followers throughout the nation are constantly advised of the value of intending in advance prior to commemorating. To see even more of the job, go to https://www.youtube.com/@Diageo/playlists and Diageo.com.
“We are honored to team up with Diageo, Uber, and the NFL in the ‘Take a Minute. Make a Plan.’ Campaign,” stated MADD CHIEF EXECUTIVE OFFICER Stacey D.Stewart “Together, we are committed to promoting responsible drinking and ensuring that everyone gets home safely. Every day, about 37 people in the U.S. die in drunk-driving crashes — that’s one person every 39 minutes. As football fans gather to celebrate their favorite teams, we urge them to plan ahead and use safe transportation options.”
Earlier this year MADD produced The MADD Network, an effort that joins varied fans of MADD that share a dedication to removing damaged driving for excellent. In enhancement, the MADD Sports program combines professional athletes, groups, and colleges to intensify MADD’s objective to finish damaged driving and advertise more secure options in sporting activities neighborhoods and their followers.
“We’re thrilled to team up with MADD, the NFL and Diageo for this important initiative,” stated Jill Hazelbaker, Chief Marketing Officer and SVP of Communications and Public Policy atUber “We know that Uber has helped to reduce drunk driving traffic fatalities in the cities we serve, and we’re honored to supply a simple option to alcohol consumption and driving. We wish this project urges football followers to take a min and make a strategy to organize a risk-free experience.”
Through this collaboration, Diageo North America, MADD, the NFL and Uber are making use of high-visibility, workable messaging to involve followers and the more comprehensive public. Fans can check out www.TakeAMinuteNow.com to accessibility sources that assist them intend in advance and make more secure options. Whether it’s making use of Uber to obtain a trip home, assigning a motorist, or taking public transport, the “Take a Minute. Make a Plan.” project offers the devices and rewards required to make certain that every gameday event finishes securely– and enhances Diageo’s historical dedication to attending to damaged driving.
About DIAGEO THE United States AND CANADA
Diageo is an international leader in drink alcohol with an impressive collection of brand names consisting of Johnnie Walker, Crown Royal, Bulleit and Buchanan’s whiskies, Smirnoff, Cîroc and Ketel One vodkas, Casamigos, DeLeon and Don Julio tequilas, Captain Morgan, Baileys, Tanqueray andGuinness Diageo is provided on both the New York Stock Exchange (NYSE: DEO) and the London Stock Exchange (LSE: DGE) and their items are marketed in greater than 180 nations worldwide.
For even more details concerning Diageo, their individuals, brand names, and efficiency, go to www.diageo.com Visit Diageo’s worldwide accountable alcohol consumption source, www.DRINKiQ.com, for details, efforts, and means to share ideal method. Follow at Twitter and Instagram for information and details concerning Diageo North America: @Diageo _ NA
About NFL
The National Football League is America’s most preferred sporting activities organization, consisted of 32 franchise business that contend every year to win the Super Bowl, the globe’s greatest yearly showing off occasion. Founded in 1920, the NFL created the version for the effective modern-day sporting activities organization, consisting of nationwide and global circulation, considerable earnings sharing, affordable quality, and solid franchise business throughout the nation.
About MADD
Mothers Against Drunk Driving ® ( MADD) is a nationwide not-for-profit leading the motion to finish damaged driving for excellent. Since 1980, MADD has actually helped in reducing intoxicated driving fatalities in America by virtually 40%, conserved greater than 475,000 lives, and offered greater than one million sufferers and survivors. The company is dedicated to leading avoidance initiatives with young people, teaming up with police to maintain our roadways risk-free from damaged motorists, in addition to promoting for more stringent sentencing and more powerful legislations, consisting of the stop Act that mandates anti-drunk driving innovation in every brand-new vehicle. MADD remains to supply assistance solutions to sufferers and survivors of damaged driving at on the house with sufferer supporters and the 24-Hour Victim Help Line 1-877-MADD-HELP. For even more details or to contribute, check out https://madd.org/ and comply with MADD on Facebook, Instagram, Twitter, TikTok, LinkedIn, and YouTube
About Uber
Uber’s objective is to produce possibility with motion. We began in 2010 to address a basic trouble: just how do you obtain accessibility to a trip at the touch of a switch? More than 52 billion journeys later on, we’re constructing items to obtain individuals closer to where they intend to be. By transforming just how individuals, food, and points relocate with cities, Uber is a system that opens the globe to brand-new opportunities.
1 690 mins a week, comparable to 46 hours a month. Ticketmaster’s #OfficialFan survey.
https://blog.ticketmaster.com/official-fan-stat-recap-2019/
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