Grosvenor has actually introduced that Applied Nutrition, the international sporting activities nourishment, wellness and health brand name that lately drifted on the London Stock Exchange, has actually opened its first-ever pop-up at Liverpool ONE.
Applied Nutrition has actually partnered with Yelir, the performance-wear style brand name, to unite wellness and design in an one-of-a-kind purchasing experience. The pop-up displays Applied Nutrition’s preferred series of items, consisting of pre-work out supplements, healthy protein powders and vitamins, along with Yelir’s efficiency variety. The shop will certainly trade on Liverpool ONE’s Paradise Street till mid-January 2025.
Complete with an online DJ, amazing free gifts, item tasting and star looks from Paddy ‘The Baddy’ Pimblett and Coleen Rooney, the pop-up shop is readied to be an unmissable destination, producing a buzz that will certainly leave a long lasting impact.
Thomas Ryder, CHIEF EXECUTIVE OFFICER of Applied Nutrition, commented: “There is growing recognition of the role nutrition plays in health and wellbeing, so this pop-up is a great opportunity to engage with consumers during the busiest trade time of year for retail and then at the beginning of January when people are looking for advice and new health products to help them start their new fitness journey. The partnership with Yelir, another leading brand from the North West, further adds to the experience and there is no better place to bring our two brands together than the powerhouse that is Liverpool ONE.”
Rob Deacon, Director of Asset Management at Grosvenor, included: “Delivering compelling short-term activations while championing best-in-class local and online brands such as Applied Nutrition and Yelir is one of our key commitments. It is this innovative and agile leasing strategy, paired with our leading line-up of national and multinational brands that reinforces why Liverpool ONE is a leading retail and entertainment destination in Europe.”
