The Indian smartphone market total grew by 5.6 per cent year-over-year, marking its fifth consecutive quarter of optimistic development. While Apple made headlines with its spectacular numbers, Vivo maintained its place because the market chief, holding 15.8 per cent of the full market share
learn extra
Apple is celebrating a significant milestone in India, having achieved document gross sales of 4 million models in Q3 2024, making it the corporate’s most profitable quarter but within the nation. According to the newest International Data Corporation (IDC) report, this development was pushed by the sturdy efficiency of the iPhone 13 and the newly launched iPhone 15.
The Indian smartphone market total grew by 5.6 per cent year-over-year, marking its fifth consecutive quarter of optimistic development. While Apple made headlines with its spectacular numbers, Vivo maintained its place because the market chief, holding 15.8 per cent of the full market share. Oppo, nevertheless, stole the highlight with a staggering 40 per cent enhance in gross sales in comparison with the identical interval final 12 months, making it the fastest-growing model in India for this quarter.
Another fascinating development famous within the report is the rise within the common promoting value of smartphones, which went up by 0.9 per cent. The mid-range phase, with units priced between $200 and $400, accounted for 42 per cent of this development. Oppo emerged as a key winner right here, whereas established manufacturers like Samsung and Vivo noticed their numbers dip.
The premium smartphone phase, comprising units priced between $600 and $800, witnessed essentially the most vital development, hovering by 86 per cent. Apple’s iPhone lineup, together with the iPhone 13, iPhone 14, and iPhone 15, was a significant contributor, alongside different high-end fashions like Samsung’s Galaxy S23 and the OnePlus 12. This phase’s success highlights a rising urge for food for premium units amongst Indian shoppers.
The report additionally make clear the booming demand for 5G smartphones, with shipments on this class leaping to 83 per cent from 57 per cent a 12 months in the past. Budget 5G smartphones, significantly these priced between $100 and $200, practically doubled in gross sales, reflecting the growing affordability and accessibility of 5G know-how.
IDC predicts that after the same old post-festive dip in demand, India’s smartphone market will return to double-digit development in 2025. The focus is predicted to shift in direction of entry-premium units, bolstered by aggressive advertising campaigns highlighting next-gen AI options. It appears the Indian smartphone market is about for an thrilling future, with manufacturers vying for dominance and innovation main the cost.