The Karnataka Milk Federation makes greater than 148 items under the brand name ‘Nandini’. (Representative/ PTI File Photos)
The ‘Nandini’ brand name is had by the Karnataka Cooperative Milk Producers’ Federation Limited, the nation’s second-largest dairy products cooperative after Gujarat’s Amul
After the row over the contamination of laddus at Tirupati holy place with pet fat and various other adulterants, the Andhra Pradesh federal government has actually currently altered the business that will certainly be providing ghee made use of for the laddus.
The Tirumala Tirupati Devasthanam (TTD) will certainly currently utilize ‘Nandini’ ghee for its laddus. The supply order has actually likewise been provided to the business.
Similar to the appeal of Amul and Mother Dairy milk items in North India, ‘Nandini’ is a home name inSouth India ‘Nandini’ is Karnataka’s largest milk brand name, likewise well-known in adjoining states like Andhra Pradesh, Tamil Nadu, Kerala, Maharashtra andGoa
The ‘Nandini’ brand name is had by the Karnataka Cooperative Milk Producers’ Federation Limited (KMF), the nation’s second-largest dairy products cooperative after Gujarat’s Amul.
How Did KMF Which Produces ‘Nandini’ Products Start?
The initial dairy products participating opened up in the Kodagu area of Karnataka in 1955. During those days, there was no pattern of packaged milk. Farmers made use of to supply milk to every residence themselves. There was likewise a scarcity of milk. By the 1970s, focus was offered on boosting milk manufacturing. In January 1970, the milk change began, which was called the‘White Revolution’ The World Bank likewise generated numerous plans connected to dairy products jobs.
In 1974, the Karnataka federal government developed the Karnataka Dairy Development Corporation (KDCC) in the state to execute the World Bank’s dairy products jobs. Ten years later on, in 1984, the name of the Dairy Development Corporation was altered toKarnataka Milk Federation
Around this moment, the business likewise released packaged milk and various other items in the marketplace under the trademark name‘Nandini’ In time, ‘Nandini’ ended up being one of the most prominent brand name in Karnataka and developed its keep in the nearby states also.
How Does KMF Function?
The Karnataka Milk Federation leads 15 dairy products unions of the state. These consists of Bengaluru Cooperative Milk Union, Kolar Cooperative Milk Union, Mysore Cooperative Milk Union and a number of others. These dairy products unions purchase milk from every town with area degree Dairy Cooperative Societies (DCS) and after that supply it to KMF.
According to info on the Karnataka Milk Federation site, the dairy products participating acquires greater than 86 lakh kilos of milk each day from 26 lakh farmers staying in 24,000 towns.
The most striking attribute of the Karnataka Milk Federation is that it makes day-to-day settlements to a lot of its milk supliers, that are mainly tiny farmers and milk manufacturers. According to the federation, it pays greater than Rs 28 crores to milk manufacturers each day. The Karnataka Milk Federation has a total amount of 15 systems, where it refines and packages milk. Following this, it participates in advertising and marketing and sales.
Where Does Nandini Stand in Comparison to Amul?
The Karnataka Milk Federation makes greater than 148 items like milk, curd, butter, paneer, cheese, flavorful milk, delicious chocolate, rusk, cookies, bread, namkeen, gelato under the brand name‘Nandini’
In 2022-23, the complete turn over of KMF was Rs 19,784 crores. On the various other hand, the turn over of Gujarat Cooperative Milk Marketing Federation, which has Amul, was about Rs 61,000 crores. Currently, Karnataka Administrative Service police officer MK Jagdish is the Managing Director and CHIEF EXECUTIVE OFFICER of KMF.
Why is Nandini at loggerheads with Amul?
Amul and Nandini are rivals. Last year, when Amul chose to go into the retail market of Karnataka, it caused a significant outcry. The Karnataka Milk Federation asserted that there has actually constantly been a word-of-mouth contract in between both cooperatives that they will certainly not go into each various other’s market till they have the ability to fulfill their corresponding needs.
However, Amul asserted that the need for milk in numerous cities of Karnataka, specifically Bengaluru, is not being fulfilled and thus it has actually chosen to market milk with ecommerce systems.
