&w=696&resize=696,0&ssl=1 "Reliance Consumer Products launches Campa in UAE at Gulfood 2025")
The Campa brand name, a cult fave in India throughout the 1970s and 1980s, will certainly be introduced in the UAE in collaboration with Agthia Group, a leading food and drink firm in the area.
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Reliance Consumer Products Limited (RCPL), the FMCG arm of Reliance Industries Limited, formally introduced the Indian heritage brand name, Campa, in the UAE at the 30th version of Gulfood, the globe’s biggest F&B sourcing occasion. This launching notes RCPL’s initial entrance right into the United Arab Emirates and declares its long-lasting dedication to the area.
Since obtaining Campa Cola in 2022 and reestablishing it to India in 2023, RCPL has actually efficiently revitalized the heritage brand name that held cult standing in India in the 1970s and 1980s. Campa Cola is being introduced in the UAE with companion Agthia Group, among the area’s leading food & & drink business.
Ketan Mody, COO of Reliance Consumer Products Limited, claimed, “We are excited to enter the UAE market with Campa, a heritage Indian brand founded more than 50 years ago. We are investing for the long term and see great potential for accelerated growth in the region. We have a track record of delivering innovative and global quality products at affordable prices to customers. We are delighted to come together with our partners today to transform the beverage experience for consumers across the UAE.”
“Campa has multi-generational relevance and reignites a memory and prompts consumers to revisit and relive those cherished moments. Campa isn’t just a drink; it’s a revival of a legacy, a taste of India, and a celebration of the spirit of today’s youth. We’re confident it will introduce a new wave of fans to its refreshing taste across all consumers in the UAE and spark nostalgia amongst Indian expats connecting them to their roots,” included Mody.
Commenting on the collaboration, Agthia’s Chief Executive Officer Alan Smith, claimed, “We’re thrilled to partner with Reliance Consumer Products to bring Campa Cola to the UAE. This iconic brand holds deep nostalgia for many, and we believe it will strongly resonate with the significant Indian expatriate community in the UAE, and, local consumers alike. This partnership further strengthens Agthia’s diverse beverage portfolio and reinforces our leadership in the region’s dynamic market.
With our robust distribution network and market expertise, we’re excited to reintroduce Campa Cola to a new generation of consumers in the UAE.” Campa Cola, with its rejuvenating preference and carbonated excitement and placed as an enabler of grit and decision, commemorates the brave, never-give-up mindset these days’s young people.
It is greater than simply a drink, it is a sign of determination and passion, motivating customers to accept obstacles with self-confidence and excitement. With its vivid product packaging and sentimental beauty, Campa Cola is readied to end up being a preferred amongst customers.
The Campa profile will originally consist of Campa Cola, Campa Lemon and Campa Orange andCola Zero From its captivating revitalized red and purple product packaging to its guarantee of a competitively valued item, Campa is well on its means to ending up being a contemporary success tale, making it ever before extra pertinent to the UAE
