Last Updated:
Meesho has actually acted versus 2.2 crore questionable deals on its system and submitted 12 situations in the last year
Meesho asserts to have actually lowered lotto game fraudulence events by 75 percent given that October 2023.
SoftBank-backed shopping system Meesho has actually acted versus 2.2 crore questionable deals on its system and submitted 12 situations in the last year, according to the firm’s yearly record launched on Monday.
Innovative Analytical Models to Combat Fraud
Meesho’s ‘Trust Assurance Report’ claimed that its group has actually established introducing logical designs, advanced information scientific research structures, and progressed computational reasoning, which has actually aided protect against 13 lakh crawler orders and obstructed 77 lakh fraud efforts from accessing the firm’s system.
Preventing Fraudulent Transactions and Bad Actors
“In the last year, Meesho has actually stopped over 2.2 crore deceptive deals. Additionally, Meesho took on considerable actions to eliminate criminals from the system,” the report said.
Proactive Investigation into Account Takeover Fraud
The report said that as part of its effort against account takeover fraud, Meesho launched a proactive investigation that led to the filing of 9 cases against over 40 suspects in Kolkata and Ranchi.
Impressive Success Rate in Combating Account Takeover Fraud
“With authorities, Meesho achieved an impressive 98 per cent success rate in addressing account takeover fraud,” the record claimed.
Fighting Lottery Fraud and Impersonation Scams
The firm has actually lodged 3 FIRs in situations of lotto game fraudulence, under which individuals are targeted with messages bring destructive web links appealing big benefits or cashback.
Comprehensive Action Against Lottery Fraud
“Lottery fraudulence has actually become an industry-wide obstacle where scammers pose credible brand names to trick innocent people. To fight this, Meesho took on extensive on-ground examinations in Kolkata, Bengaluru, and Ranchi, causing 3 FIRs versus these deceptive systems,” the report said.
Reduction in Lottery Fraud Incidents
Meesho claims to have reduced lottery fraud incidents by 75 per cent since October 2023.
Collaborating with Threat Intelligence Platforms
The report said that Meesho partnered with various threat intelligence platforms to take down over 18,000 fraudulent social media accounts and approximately 130 fake websites and apps that misused its brand for customer support, job portals, and lucky draws.
Legal Actions and Court Orders Against Fraudsters
The e-commerce company moved the Delhi High Court for a permanent injunction against fraudsters operating dubious websites, using the Meesho brand.
‘Well-Known Mark’
“The court recognised Meesho as a ’well-known mark’ and ordered domain registrars to deactivate these sites. It also directed law enforcement to investigate, freeze related bank accounts, and take appropriate punitive action,” the record claimed.
