Maruti Suzuki Looks To Enhance Exports: Maruti Suzuki India is concentrating on markets like UAE, Saudi Arabia, Chile, Mexico, and different Latin American nations with its upcoming new model of compact sedan Dzire to speed up exports because it eyes over 300,000 models of abroad shipments this fiscal, a senior firm official stated on Wednesday. In the home market, the corporate hopes to reinforce its share within the sedan market amid the passenger autos market shifting in direction of SUVs (Sports Utility Vehicles), with the brand new Dzire which is slated for launch subsequent week.
“We have been growing (exports) at a rate of about 11.9 per cent in the first seven months of the financial year and we hope to continue on that momentum. So we hope to do more than about 300,000 car exports within this financial year,” Maruti Suzuki India Executive Director Corporate Affairs Rahul Bharti stated. In distinction, nearly 4 years in the past, the corporate’s exports had been beneath 100,000 per 12 months, he added.
“So, now we’ll be doing about three times of that, and by the turn of the decade, we hope to multiply it another three times over to something like 800,000 units a year,” Bharti added. Elaborating on the export technique, Bharti stated, “One of the biggest enablers of increasing export is more models in more geographies. So, we are adding the number of models, and we are adding the markets also.”
At the second, he stated, the corporate is exporting to Latin America, the Middle East and Southeast Asia. Further, he stated, “At some point in time, we will re-enter Europe and Japan also (with upcoming electric SUV).”
With the upcoming new model of Dzire compact sedan, Bharti stated, “We hope to increase our exports also because with the new sleek design, technologies, six airbags, as standard, it is being widely accepted in the market.”
He additional stated, “We have to increase the density in those (existing) markets. We will target markets like the UAE, Saudi Arabia, Chile, Mexico, other countries in Latin America and maybe some markets in Southeast Asia also.”
The present Dzire mannequin was among the many high three export fashions in October, he added. On the home entrance, Maruti Suzuki India Senior Executive Officer, Marketing and Sales, Partho Banerjee stated the corporate hopes to reinforce its share within the sedan market with the brand new providing.
Last 12 months, the outgoing model of Dzire clocked over 160,000 models, he stated, including that with the brand new providing coming in, the corporate expects extra development. “Every second car which is sold in the sedan segment (in the domestic market) happens to be from Maruti…We are, in fact, increasing our market share in the sedan segment,” he asserted.
Banerjee acknowledged that with the SUVs rising sooner, the sedan section is shrinking however sedans will proceed to have its market as SUV demand stabilises sooner or later in time. “Being the market chief we should be current in all of the segments.
“Our take is this, in each segment, we need to be present and offer products to the consumers. Let the consumer decide which form factor they want to go,” Banerjee stated.
