Tata Motors’ Vivek Srivatsa Interview: Tata Motors has actually developed itself as a business that develops risk-free cars. From the Nexon to the Safari, the majority of the business’s cars have actually gotten 5-star security rankings. The Tata Nexon was the initial auto in India to attain a 5-star security score, and ever since, Tata Motors has actually constantly progressed in regards to security. We just recently had the possibility to meeting Vivek Srivatsa, Chief Commercial Officer ofTata Passenger Electric Mobility Ltd Read the complete meeting listed below.
How Is Tata Motors Contributing To Vehicle Safety?
Vivek Srivatsa stated, “6-7 years ago, no one really cared about safety. It was only in 2018, when the Nexon got a 5-star safety rating, that people started recognizing safety as an important parameter. Since then, we’ve remained committed: first with the Nexon, followed by the Altroz, which achieved a 5-star safety rating at launch, making it the only hatchback to do so.”
“The Punch also received 5 stars, and the Tigor earned 4 stars, despite being in a very competitive pricing category. We’ve also led the way with B-NCAP ratings, where the Harrier and Safari scored the highest marks. But we’re not stopping here — very soon, we’ll have more news to share with you,” he included.
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How vital is risk-free driving in addition to having risk-free cars?
Srivatsa stated, “If we talk about safety in India, we need both safe vehicles and safe driving. It’s very saddening that there is a lack of concern for safety and human life. Many new roads are being constructed, which has led to an increase in speed, but the discipline of people on the roads is decreasing. Every year, we unfortunately lead in road safety deaths and fatalities. So, while car safety is important, we also need to improve driving safety as a society.”
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How isTata Motors progressing attributes in its cars?
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He stated,”We have introduced advanced infotainment and electronics-based features to the Nexon, Harrier, and Safari. We’ve gone ahead with larger screens, more functionalities, 360-degree cameras, improved sound quality, and advanced active safety systems. We’ve come a long way from the current industry standard.”
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“A lot of software is involved in these features, making them highly software-oriented. We’ve also upgraded our headlamp lighting technology, adding LED lights, DRLs, fog lamps, and tail lamps. LEDs offer two key advantages: lower power consumption and improved safety due to higher light output and reduced heat generation,” Srivatsa stated,
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”Additionally, the Altroz now comes with 6 airbags and electronic stability programs (ESP). In 2020, we standardized ESP in the Nexon, even in the lowest variant, at a time when ESP was available only in high-end cars across the industry. While we’ve introduced many features, our main focus remains on safety and infotainment, which have become part of Tata Motors’ DNA.” are auto rates
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.”If you see, the automotive costs are rising, and the overall industry’s expenses are increasing, but the desirability of products is growing even faster than the costs. Customers believe they’re getting good value for their money. If you compare entry-level car prices from 5-6 years ago to now, they have almost doubled. In contrast, premium car prices haven’t risen as sharply, making the added features on higher-end models feel completely worth the price.”
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Srivatsa including even more attributes to cars making it tougher to maintain rates in check? “If we look at the industry, it keeps evolving, and what was considered the sweet spot of the market 5 years ago, around Rs 6 lakhs, is now about Rs 10 lakhs —almost double, reflecting industry growth. Customers now receive full value for their money, with all the features and luxury materials included.” . .
“India’s economy is rapidly developing, and most of the population is experiencing rising income and disposable income, which reflects a higher standard of living in every aspect, including in automotive purchases. Additionally, buying a car in India is more of an emotional decision than a practical one,” stated,
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He included. . .(* )is(* )doing to boost after-sales solution as individuals whine regarding it?(* ) . . “This is a balancing act. For instance, if we look at the hatchback segment, its contribution is decreasing, and recently it accounts for only 27% of the industry. Within this, the premium hatchback category contributes the most, with almost 35% of hatchback sales coming from premium models. This is the only segment showing growth within the hatchback category.” stated,”
“So, customers are saying- give us a hatchback, but we want premium features like ride quality, engine power output, comfort, and safety. They want the hatchback shape but with many features and a comfort-oriented drive. The performance of the hatchback segment, in terms of numbers, is increasing in this direction.” 2020 previously, we have actually expanded our market share virtually threefold.
“Yes, the hatchback category is highly price-sensitive, and at the same time, offering just a basic hatchback doesn’t excite customers or drive sales. So, it’s a balancing game,” Vivek Srivatsa went from around 5 % to about 14 % market share.
What sales numbers, which were about 15,000 systems, have actually currently gotten to 50,000. Tata Motors development isn’t since we released a lot of brand-new versions– there are just 2 brand-new names, and
Vivek Srivatsa From remainder of the array stays the like in 2020. We development would not be feasible if our solution and top quality weren’t great.
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