AO Smith Completes Acquisition of HUL’s Pureit Business

Last Updated: November 01, 2024, 16:33 IST

Pureit supplies a wide series of household water filtration services, mainly in India.

AO Smith Corporation, a worldwide water innovation business, on Friday stated it has actually finished its procurement of Pureit, a Hindustan Unilever Limited (HUL) business. Pureit supplies a wide series of household water filtration services, mainly in India.

Kevin J Wheeler, chairman and ceo of AO Smith, stated, “Pureit enhances our costs brand names out there and their stamina in shopping will certainly permit us to increase our visibility because network. This procurement straightens with our method of including range and improves our costs water therapy item profile and circulation impact.”

Pureit was first launched in 2004 in Chennai, India, to provide accessible and safe drinking water to the fast-growing populations of South Asia, and beyond. Today Pureit is a leading water purification business operating in India, Bangladesh, Sri Lanka, Vietnam and Mexico, among other markets, with a diversified product offering across devices, filters and spares.

Parag Kulkarni, president of AO Smith Indian Water Products Private Limited, said, “We are excited to welcome Pureit to the AO Smith family. Pureit’s history of providing effective water purification solutions has made them a leader in the water industry.”

Sreenivas Narayanan, basic supervisor of Pureit, stated, “Aligning with AO Smith is a substantial advance for Pureit, allowing us to combine our staminas in advancement and market get to. Together, we anticipate establishing brand-new criteria in water filtration and incorporating our shared dedication to high quality and consumer depend on. This collaboration with AO Smith encourages us to provide much more innovative, trusted, and available services to resolve the developing water filtration requires in India.”