EasyJet has been prohibited from marketing carry-on baggage costs “from ₤ 5 99 following an Advertising Specifications Authority (ASA) ruling. The ASA regarded the case deceptive, as EasyJet fell short to give evidence that such costs were extensively available.
- Issue Origin: Consumer team Which? flagged the deceptive insurance claim.
- ASA Judgment: The ASA specified consumers would anticipate the advertised price to be readily available throughout a substantial number of paths and dates.
- EasyJet’s Reaction: The airline specified the website was informative and that ₤ 5 99 was an exact beginning rate on some paths. The internet site currently mentions that bag costs differ.
- Specialist Comment: Travel professional Simon Calder highlighted that baggage costs can considerably inflate overall journey costs.
