CARLSBERG Malaysia is commemorating the social splendor of Sabah and Sarawak via a brand-new collection of artist-designed product packaging that mixes Bornean heritage with elaborate rice art.
The limited-edition layouts, launched combined with the upcoming Gawai and Kaamatan harvest celebrations, attribute symbolic components special to every state– from Mount Kinabalu and hornbills to orang utan and the audios of the sape (a standard lute).
The brewery’s Smooth Draught will certainly display the unique layout on canisters and containers throughout the year, while layouts on its Danish Pilsner will certainly be readily available in April and May.
This notes the 5th successive year of Carlsberg’s artist-edition collection, with this year’s layouts developed by Sabahan Nelson Lip and Sarawakian T. Bagak.
“Our new packaging celebrates the unity, gratitude and joy that define Kaamatan and Gawai,” claimed Carlsberg Malaysia advertising and marketing supervisor Olga Pulyaeva.
“We are proud to collaborate with local artists to truly Raikan Kebanggaan (celebrate the pride of) Sabah and Sarawak,” she included.
The Sabah- themed layouts for Smooth Draught highlight the grandeur of Mount Kinabalu, while Sarawak’s attributes the hornbill over a longhouse.
For the Danish Pilsner variety, the visuals display the orang utan and the unusual Rafflesia blooming plant in Sabah, while Sarawak’s version stimulates the rhythm of the sape and the common heat of longhouse society.
To commemorate, the brewery will certainly arrange its “Carls Harvest Pesta” occasion at Farley Kuching from May 15 to 18, where modern-day and standard celebrations collaborated.
Highlights consist of online efficiencies, dancing and songs, mixology workshops, rice art tasks and free of charge tuak bombs offered every 2 hours.
Early guests will certainly get a totally free container of Carlsberg, while marketing projects in shops will certainly use collectible Sabah and Sarawak- themed products.
Participants likewise stand a possibility to win rewards consisting of an Apple apple iphone 16 Pro, iPad Air 11-inch and Apple Watch Series 10.
