MELAKA: A homegrown Malaysian furnishings seller and couch expert, in collaboration with Ashley Furniture, has actually revealed a recently refurbished display room in the heart of the historical city.
Ashley Furniture, the globe’s biggest furnishings maker, is bringing global style quality to Melaka via the spruced up Fella Design display room, currently including the fresh Farmhouse principle– a trendy combination of essential style concepts to develop a sophisticated and captivating visual.
Fella Group of Companies CHIEF EXECUTIVE OFFICER Yu Kong Cing claimed the recently refurbished display room notes a brand-new phase for both Fella Design and Ashley.
“We’re incredibly excited to introduce our latest vision of furniture design to fellow Malaysians, right here in Melaka,” he claimed throughout the launch of the farmhouse-inspired display room and the very first Ashley Gallery outside the Klang Valley, at Lot 2008, Jalan Hang Tuah below on Saturday (May 24).
Also existing were Fella Design’s elderly procedures supervisor J. Jeya Kumar and Ashley Furniture Homestore (Morph) assistant procedures supervisor Tan Fu Xuan.
Yu claimed the furnishings retail brand name, which saw extraordinary success in the 1980s and 1990s, climbed to honor with its mass-market customisable couch settees, affected by nation, American, and European style fads.
In 2024, Fella Design came to be a licensee of Ashley Furniture, formally representing nationwide supplier for Ashley items.
With 39 years in the home furnishings, material, and furniture sector, Fella Design is currently furnished with Ashley Furniture’s wide item variety, thrusting the brand name to brand-new elevations.
Yu claimed both brand names normally match each other, unified by a common feeling of fond memories.
“Combining traditional sensibilities with contemporary flair, our product line emphasises elegance and timelessness,” he said.
Yu noted that during the launch, customers had the opportunity to explore the Farmhouse Collection and Ashley’s brand-new gallery, enjoying exclusive shopping perks, lucky draw prizes, and personalised consultations.
Meanwhile, the manager of the newly renovated showroom, Lee Gee Rin, said both the first and second floors of Fella Design had undergone a complete transformation in conjunction with the launch, featuring a beautiful new layout and displays.
“Furniture buyers in the state value easygoing beauty and worth for cash.
“Melaka is home to a mix of traditional and modern consumers who value both classic designs and contemporary trends, and we aim to serve this market effectively,” she included.
