PAIRINGS of Chinese liquer (baijiu) with mixed drinks, ice-cream and coffee stimulated taste at EQ Kuala Lumpur, where it was introduced that Malaysia would lastly have a regional representative for Wuliangye.
Tracing its background back to the Ming Dynasty (1368-1644), China’s earliest alcohol brand name is making its mark on the international market.To make sure that Wuliangye’s items get to a more comprehensive customer base, the Sichuan district vineyard designated Luen Heng F&B Sdn Bhd as its main companion in Malaysia.
Guests at the launch of Wuliangye baijiu’s access right into the neighborhood market were dealt with to fascinating Chinese social efficiencies showcasing standard songs tools, a Sichuan face-changing act, and calligraphy.
Baijiu alcoholic drink to reveal the liquer’s flavour possibility.
They likewise had an opportunity to exchange sights regarding the brand name’s future advancement in Malaysia with Wuliangye rep Xiong Shaodong.
Luen Heng F&B handling supervisor Datuk Kenneth Soh stated, “We are honoured to become Wuliangye’s official distributor in Malaysia.
“We believe that with Wuliangye’s exceptional quality and rich cultural heritage, we can work together to explore a vast market.”
