words “boleh” (significance can or fine) has a various significance depending upon its usage and context, such as Malaysia Boleh!, mana boleh and boleh bah kalau kau.
“If you look at the boleh term, it probably resonated more positively during the 90s, but over time it has become quite negative, even sarcastic,” stated Taylor’s University principal advertising and marketing police officer Ben Foo.
“When Taylor’s came up with our campaign for National Day and Malaysia Day, we wanted something that could resonate with everyone.”
The concept is to advise individuals that boleh is not simply a motto for the nation or in sporting activities by utilizing Malaysia Boleh!, he stated.
“It can be something you use for yourself, like saya boleh or saya boleh try,” stated Foo.
“You will start to internalise positiveness in yourself, then encourage family and friends to embrace the same spirit.
“This spirit will then spread to the community and hopefully the entire nation.”
Chan placing the completing touches to the mural.
Foo was talking after the introduction of a large mural developed making use of a “paint-by-numbers” principle at the head office of Star Media Group (SMG) in Menara Star, Petaling Jaya, Selangor.
Present to stand for SMG were team ceo Chan Seng Fatt, primary service police officer Lydia Wang, and material style managing editor Tung Eng Hwa.
The mural, illustrating daily Malaysians from various ethnic histories and profession, disclosed words boleh just when totally coloured.
This aesthetic allegory shows that when regular Malaysians unify around a common reason, anything is feasible.
Taylor’s worked together with vital media companions such as SMG to obtain the latter’s personnel to colour the mural, symbolizing cumulative initiative and nationwide unity.
The mural became part of the college’s advocate National Day and Malaysia Day parties.
Packets of nasi lemak and warm beverages being dispersed to Star Media Group personnel after the mural’s introduction.
In August, Taylor’s revealed 2 brief movies labelled “Mana Boleh?” and “Mana Boleh!”, that explored the motif of a revived Malaysian spirit.
Both movies were crafted to commemorate Malaysia’s abundant social tapestry and just how language mirrors and forms social worths.
They were developed to delight and advise visitors that our words and the significances we connect to them play a vital function fit our cumulative story and future.
Through this imaginative effort, the college intends to promote a restored feeling of nationwide unity and satisfaction.
“As an institution of higher education, we want to educate students beyond the classroom. We want to educate them around values,” stated Foo.
He stated that interactions for the project were finished with pupils, such as via cultures and clubs, and with personnel, several of whom have actually ended up being much more aware of not making use of boleh in an adverse context.
Wang stated she appreciated of just how Taylor’s was commemorating the National Month by sparking a discussion on unity in a favorable method.
“Boleh is a unique Malaysian way of expressing ourselves — both in terms of literal meaning and as a form of motivation.
“A campaign that explores the term boleh and ‘Malaysia Boleh!’ is very appropriate in celebrating National Day and Malaysia Day,” stated Wang.
Asked what boleh suggested to her, SMG grad student Serafina Liew Yeng Hsing stated it had to do with the opportunity of Malaysians living sympathetically in a nation of individuals from varied societies and histories.
Fellow graduate student Nurul Emalin Mohd Zalani stated: “Boleh means we can do a lot of things. It is a word that can instil confidence and motivation.
“For example, boleh can motivate you to do something when you face hardships.”
SMG Client Brand Marketing marketing sales sustain exec Tamilselvi Ramakrishna stated, “To me, boleh means anything is possible, apa-apa pun boleh. It’s about the spirit and willingness to embrace challenges.”
