Friday, November 15, 2024
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General Mills to accumulate Whitebridge Pet Brands for $1.45 billion


(Reuters) -General Mills stated on Thursday it has entered right into a definitive settlement to accumulate Whitebridge Pet Brands’ North American premium cat feeding and pet treating enterprise in a transaction valued at $1.45 billion.

General Mills stated the deal might additional advance its Accelerate technique, with a give attention to its core markets, international platforms and powerful native manufacturers to drive regular progress and top-tier shareholder returns in the long term.

Whitebridge’s enterprise contains the Tiki Pets and Cloud Star portfolio of manufacturers, and its cat feeding and pet treating segments collectively make up $24 billion in retail gross sales.

(Reporting by Ananya Mariam Rajesh and Neil J Kanatt in Bengaluru; Editing by Vijay Kishore)



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