LOS ANGELES (Reuters) – The biggest cinema chains consisting of AMC Entertainment, Regal Cinemas and Cinemark will certainly spend greater than $2.2 billion over the following 3 years to update cinemas in the united state and Canada, a market team revealed on Thursday.
Improvements will certainly be made by the 8 greatest cinema chains in the area, standing for over 21,000 displays and 67% of ticket office sales, according to the National Association of Theatre Owners.
The flick service has actually encountered numerous difficulties from the surge of streaming to the COVID-19 pandemic and the Hollywood strikes in 2023.
NATO stated the funds would certainly be made use of for numerous tasks, consisting of mounting even more comfy seats, including immersive audio and laser estimate modern technology and boosting cooling, carpets and food and drink choices.
(Reporting by Lisa Richwine; Editing by Rashmi Aich)
