Tradies gave up day tasks after ‘joke’ develops into $27 million realm

Dale Smedley and Shaun Trevillian had actually been seeking a concept that would certainly aid them stop their day tasks as tradies. Back in 2014, the plumbing professional and glazier remained in their 30s and intended to change to something that was a little much less literally requiring.

They informed Yahoo Finance that they began an Instagram web page to share amusing golf memes and trendy video clips, and the account rapidly acquired 10s of countless fans. They had actually been viewing the ecommerce room removing under the appropriate scenarios therefore they evaluated the waters with their social networks fans.

“We bought 10 hats,” Smedley said.

“They were absolutely terrible and we’d probably look at them now and go, ‘What were we thinking?’

“But we’re able to sell them through our Instagram page without any website.”

The pair felt like they were onto something, so they reinvested the profit from the sales and bought 100 more hats to see if their audience was still hungry for what they had to sell.

When those hats sold faster than a pack of seagulls over a box of hot chips at the beach, Smedley and Trevillian decided to put $1,000 each into the venture.

That investment laid the groundwork for Golf Gods and they haven’t looked back since.

“It was a side business for nearly 18 months, so we were never like, ‘Oh, we’ve got to make budget this month to eat’,” Trevillian explained to Yahoo Finance.

“It was more like, ‘Well, we’ve got our jobs. we’re doing this on the side, we’ll let that organically grow and do its thing’.”

After their big hat windfall, they looked at the golf arena to see whether there was a niche they could seize.

They quickly noticed that golf can be up-tight in certain circumstances.

Some golf courses have very strict rules on what you can and can’t wear on the course and in the clubhouse and the lads saw everyone wearing the same block colours.

And that’s where they found their calling.

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purchased 10 hats,””>The pair wanted to bring a bit of fun and colour onto the golf course. (Source: Supplied)

Golf Gods is a golfing apparel and equipment empire that did not conform to the traditional types of clothes you’d normally see on a course.

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Smedley added: “One yf-1pe5jgt

“And that comes out in the clothing, that comes out in the content, that comes in the way the staff treated n the workplace, and everything is based around things being fun.

“And, we have actually obtained our tasks. we’re doing this on the side, we’ll allow that naturally expand and do its point ‘.”

Smedley and Trevillian kept working their day jobs as tradies while fulfilling customer orders in the afternoon and evenings.

But the big question was when would Golf Gods become big enough that they wouldn’t have to juggle two jobs.

Smedley said his biggest month at his plumbing job was $50,000, so he drew a line in the sand and said when Golf Gods reached that then they could look at focusing on their new side hustle full-time.

(* )”>That moment came in just 18 months.