Flybuys New Zealand will certainly close down its consumer commitment program at the end of the year, after virtually three decades of procedure.
Launched in 1996, the preferred benefits plan flaunts numerous participants that accumulate benefits with taking part brand names like Tommy Hilfiger, Ticketek, Cotton-On and Culture Kings, to name a few.
In a message on their site, Flybuys New Zealand verified the program would certainly shut on December 31.
Members are still able to gain factors at their companion organizations till 11.59 pm on October 31.
“If you have a Flybuys Points balance or have chosen Flybuys Points as your Flybuys reward currency, you will have until 11.59pm on 31st December 2024 to spend your Flybuys Points,” the blog post proceeded.
“Any unredeemed Flybuys Points will be expired on 1st January 2025, and the Flybuys programme will be closed.”
Points can still be built up by purchasing at companion organisations like LiquorLand and BNZ.
The Australian Flybuys program is a different entity and is not influenced by the closure of New Zealand Flybuys.
Loyalty NZ, the firm which runs Flybuys, is likewise closing down.
In May, IAG New Zealand – the New Zealand subsidiary of Insurance Australia Group – revealed it would certainly obtain a few of Loyalty NZ’s properties and would certainly be making deals of work to regarding a 3rd of team.
“IAG New Zealand intends to harness the underlying technology and capability of Loyalty New Zealand’s people to significantly enhance its ongoing business transformation activities,” Loyalty NZ stated in a declaration.
Loyalty NZ president Lizzy Ryley stated it had actually been a benefit becoming part of the lives of a lot of consumers for 28 years.
“The landscape for loyalty programmes has changed, and continues to change rapidly, with businesses now having greater access to technology and capabilities that enable them to create their own highly tailored proprietary loyalty programmes,” she stated in a declaration.
“The Flybuys model of a services and retailer alliance has run its course.”
Ms Ryley informed regional media 1New s the landscape for commitment systems was transforming swiftly.
“It’s been a tough week. The outpouring of support from our members has been wonderful — Kiwis do love Flybuys,” she stated.
“In essence, what’s happened is that businesses want to be able to talk directly to their customers.
“Coalition loyalty programmes worldwide have started to change or have moved towards propriety programmes.”
