The famous manufacturer of Ugg boots in Australia will certainly alter its name on the worldwide phase because of a significant claim. UGG Since 1974 has actually been running in Australia for greater than half a century.
Recently the business attracted the displeasure of Deckers Outdoor Corporation, an openly noted United States business that makes use of the UGG name in lots of nations. UGG Since 1974 proprietor Todd Watts stated the claim came “as a surprise” to them, provided for how long they had actually been about, both in Australia and worldwide.
The name will certainly currently disappear from their items being marketed overseas.
The business will certainly shift its brand name to Since 74.
“It’s extremely hard to fight a lawsuit against a multi-billion dollar company, especially as a family-owned, Australian-made business,” Watts said.
However, the name will still appear on items being sold in Australia and New Zealand.
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“In Australia and New Zealand, we will always, forever, be UGG Since 1974,” Watts said.
“But for those boots leaving our borders and heading over to you guys overseas, we will transition our brand to Since 74. Nothing else changes.
Watt said the lawsuit was “still ongoing”, but had made the decision to change international branding after losing access to their social media pages.
Their TikTok account has just been reinstated but he said their Instagram and Facebook pages were rendered “inaccessible”.
“It isn’t just about boots,” he said of the lawsuit.
“It’s about resilience, it’s about community, it’s about staying true to what you believe in, and most importantly, it’s about you being able to have the choice to purchase what you want to purchase.”
Ugg has actually existed as the common term in Australia considering that the 1930s for sheepskin boots lined with fleece.
Despite that, Deckers Outdoor Corporation has the hallmark for words Ugg in greater than 25 nations.
According to Footwear News, Australian business owner Brian Smith signed up the name Ugg as a brand name in the United States in the 1980s, and Deckers purchased the name from Smith and trademarked “Ugg Australia” in 1995.
However, the name modification has actually provided Since 74 a chance to do something they were formerly could not, offering the marketplace a “shake up”.
