An Aussie pair that released a skin care brand name experienced a costly error when they were preparing to introduce. Salvatori Agostino and Talia Jackson have an objective to turn into one of one of the most prominent Australian- made skin care brand names for guys in the nation.
They spent 10s of countless bucks right into bringing this desire to life, yet they were alarmed when they understood their brand name’s name had actually a currently developed X-rated background. Jackson informed Yahoo Finance that they decided on the name Mr Skin back in 2022 and started on establishing it up.
“We typed up the business name and found it was free in Australia,” Agostino claimed.
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“We went on Instagram to make sure we could get the social media handle and found we could get it. But we didn’t Google the freaking thing.
“We also obtained the number plate prior to we Googled it.”
Unfortunately for them, Mr Skin is a US-based pornographic website â a realisation the Sydney couple made after searching for the new skincare website.
To make matters worse, they had already ordered 20,000 samples of their product that carried the name.
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After contacting their supplier, they were told it was going to cost them $15,000 to get the name updated to Mr Skincare on future products.
It was a brutal blow for Agostino and Jackson, who called it their “worst nightmare”.
“It was complicated because you’ve obviously your customer service emails, Instagram handles, TikTok, all that type of stuff that you have to change as well,” Jackson told Yahoo Finance.
They even had to pay $1,000 to get the number plate switched as well so it wouldn’t look like they were promoting an adult website.
The couple originally wanted to call their brand “Mr”, but someone had already trademarked that and wanted $30,000 for the rights.
Despite skincare being a heavily saturated market in Australia, Jackson and Agostino believe they’ve found a niche.
Jackson spent years soaking up knowledge about the industry while working at Mecca and Agostino suffered from acne growing up. They wanted to combine those experiences to make a skincare line that men could enjoy.
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