Argument with spouse stimulates $12m service

An Australian business owner has actually exposed exactly how a debate with his spouse stimulated a $12m service.

Kenny Lee stopped his 9-5 task to seek his desire service, Light My Bricks, in 2018.

Specialising in LED illumination for Lego collections, the 39-year-old from Ferntree Gully in Melbourne’s eastern claimed the concept was stimulated by his very own Lego fascination.

“The idea came purely off the back of an argument with my wife when she was questioning my excessive Lego spending,” Mr Lee claimed.

“At the time we had kids, we had a mortgage to pay, a single income and I was going a bit crazy on my new-found passion.

“So I figured ‘how do I win this argument by making these purchases guilt free?’ Start my own business.”

Mr Lee claimed he recognized there was a space in the marketplace having actually seen grownups investing equally as much, otherwise even more, as him on Lego.

“I figured if I could make these Lego purchases a tax write-off for business purposes then that’s another win,” Mr Lee joked.

“Safe to say I won that argument, and if you ask my wife, she’d probably say that’s the only time that she was wrong.”

The extremely initial item of Lego Mr Lee brightened was a barber post in an investigator’s workplace collection.

“I’ll never forget lighting up the little barber pole – the moment I put flashing lights into that to bring it to life was a crazy moment for me. I knew right away I was onto something,” Mr Lee claimed.

He claimed the Covid pandemic was a transforming factor for his service, explaining it as “a scary moment” for him and various other services.

“For me it was a scary time thinking I’d have to close the business,” he claimed.

Faced with lockdowns, he and his group concentrated on electronic advertising and marketing, with Lego– like lots of various other interior pastimes– getting grip.

“Because of all the content (Lego fans) were seeing online, they naturally saw my bricks, and before I knew it my business went absolutely bonkers,” he claimed.

“The uncertainty turned into one of our biggest triumphs which helped us propel to that eight figures.”

Consumers can set up the lights as they construct Lego packages or include them to collections they have actually currently constructed.

“It teaches people about electronics and adds a whole new dimension to it – a lot of our customers can’t see Lego the same way anymore,” Mr Lee claimed.

The market for Lego and Light My Bricks amongst grownups is massive, with Matt Nardella from Melbourne’s northeast exposing he’s invested as high as $70,000 on Lego establishes total with Mr Lee’s illumination packages.

The Doncaster guy claimed a Teenage Mutant Ninja Turtle- themed Lego established captured his eye regarding 11 years ago while he was purchasing an existing for his niece.

“I had always played with Lego as a little kid but hadn’t given it any thought or attention since,” Mr Nardella claimed, including he bought a collection “on a whim”.

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“I got home, built that one set and from there I was simply hooked.”

However, points transformed when he found Light My Bricks after seeing images on the internet, with all his very own collections currently brightened.

“Since discovering the light kits I haven’t looked back. It just brings it all to life really!” Mr Nardella claimed.

“I think the difference between playing with Lego as a kid to collecting it as an adult, you really grow to appreciate the display you’re left with once you’ve built the Lego set – and lights just take the display to that next level.

“I like to have a go at building everything, but whether it’s a Star Wars or Batman scene, or a Lego City, part of the appeal is getting immersed in the world you’re creating and lights are just that magical bridge that makes it all feel so real.”

Reflecting on his service’s reach success, Mr Lee claimed he had no concept it would certainly take off as well as it had.

“One of the biggest challenges for me was overcoming that way of thinking … ‘How much money can you really make off this unique passion?’” Mr Lee claimed.

He claimed he would certainly created his very own approach called “create away”, advising hopeful business owners to assume outside package.

“My advice is don’t look for validation, lean into what is unique, because the more unique it is, the better it is,” Mr Lee claimed.

“I’m very passionate about sharing that message and inspiring people (with) that whole ‘create away’ message of not limiting yourself because, again, if you’d asked me all those years ago how much money can you make selling lights for Lego … it’s been a constant work of improvement and thinking outside the box.”

Mr Lee exposed the following action was increasing beyond Lego, informing followers to “stay tuned”.

“This whole time we’ve built our success on lights to do with Lego, but now we’re branching out and looking above and beyond that,” Mr Lee claimed.

“I’m so grateful for what I’ve been able to build and it’s been able to really give me a life that I love to live. I call it my ultimate life, and it’s just the beginning.”