An Australian business owner has actually exposed exactly how a debate with his spouse stimulated a $12m service.
Kenny Lee stopped his 9-5 task to seek his desire service, Light My Bricks, in 2018.
Specialising in LED illumination for Lego collections, the 39-year-old from Ferntree Gully in Melbourne’s eastern claimed the concept was stimulated by his very own Lego fascination.
“The idea came purely off the back of an argument with my wife when she was questioning my excessive Lego spending,” Mr Lee claimed.
“At the time we had kids, we had a mortgage to pay, a single income and I was going a bit crazy on my new-found passion.
“So I figured ‘how do I win this argument by making these purchases guilt free?’ Start my own business.”
Mr Lee claimed he recognized there was a space in the marketplace having actually seen grownups investing equally as much, otherwise even more, as him on Lego.
“I figured if I could make these Lego purchases a tax write-off for business purposes then that’s another win,” Mr Lee joked.
“Safe to say I won that argument, and if you ask my wife, she’d probably say that’s the only time that she was wrong.”
The extremely initial item of Lego Mr Lee brightened was a barber post in an investigator’s workplace collection.
“I’ll never forget lighting up the little barber pole – the moment I put flashing lights into that to bring it to life was a crazy moment for me. I knew right away I was onto something,” Mr Lee claimed.
He claimed the Covid pandemic was a transforming factor for his service, explaining it as “a scary moment” for him and various other services.
“For me it was a scary time thinking I’d have to close the business,” he claimed.
Faced with lockdowns, he and his group concentrated on electronic advertising and marketing, with Lego– like lots of various other interior pastimes– getting grip.
“Because of all the content (Lego fans) were seeing online, they naturally saw my bricks, and before I knew it my business went absolutely bonkers,” he claimed.
“The uncertainty turned into one of our biggest triumphs which helped us propel to that eight figures.”
Consumers can set up the lights as they construct Lego packages or include them to collections they have actually currently constructed.
“It teaches people about electronics and adds a whole new dimension to it – a lot of our customers can’t see Lego the same way anymore,” Mr Lee claimed.
The market for Lego and Light My Bricks amongst grownups is massive, with Matt Nardella from Melbourne’s northeast exposing he’s invested as high as $70,000 on Lego establishes total with Mr Lee’s illumination packages.
The Doncaster guy claimed a Teenage Mutant Ninja Turtle- themed Lego established captured his eye regarding 11 years ago while he was purchasing an existing for his niece.
“I had always played with Lego as a little kid but hadn’t given it any thought or attention since,” Mr Nardella claimed, including he bought a collection “on a whim”.
